The story begins,
where the noise ends!
Editor
Director
Colorist
Post Head
+
Producer
Entrepreneur
Hi there!
I’m Prashant Machhar. I blend the creativity of pixels and people, translating brand intent into stories that not only look great but feel real. Some chase trends, some chase stories, but I focus on what the audience feels.
Whether it’s crafting a brand film from scratch or breathing life into a quiet post production frame, I believe every project has something to say if you listen closely enough. From first drafts to final masters, it’s the process and the magic in between that keeps me going.
From cutting at 3 AM to launching brand films that trend by sunrise, my journey has led to collaborations with brands like Godrej Industries, ABG, Monginis, Reliance, Tata Group, GVK, PepsiCo, and many others. I’ve also contributed to post-production work for platforms such as SonyLIV, Netflix, Amazon Prime, & TV, and MX Player.
Whether through live action or animation, Been more than a decade, I believe every story has a soul and my job is to uncover it and make it shine.
When I’m not editing or directing, I’m usually on the road chasing horizons, playing the piano, or getting lost in a book. Very few know I am a techie too. Lately, I’ve been diving into the tech space exploring the possibilities.
Some days I direct. I design products. I obsess over typography. I'm buried in spreadsheets, UX reviews, or strategy meetings.
Turns out they're all the same craft,
just different tools.
And Media
Stories that move people.
Commercials. Brand films. Digital campaigns. Corporate Films.
More than a production house, it's where I learned that every second on screen should earn its place.
Explore the workCinemate
Building the operating system I always wished existed.
After years inside film productions, I stopped asking why the industry worked this way and started building something better.
Software for filmmakers. Designed by someone who has actually been one.
See the productThe Wedding
Love is simple. Planning isn't.
Because weddings deserve more than spreadsheets.
A modern platform connecting everyone involved in a wedding, from the first idea to the last goodbye.
Built for celebrationsTavio
Public opinion, intelligently organized.
Everyone has an opinion. Very few have context.
Tavio organizes products, brands, and services into living tier lists, making it easier to discover to save your time!
The clarity engine for your purchase.
Explore rankingsDJ Louie
Because not everything meaningful has to become a company.
Sometimes you build.
Sometimes you perform.
Music is simply another way of reading a room and telling a story, except this time the audience answers back immediately.
ListenAccolades of my projects
Each
Pixel Matters
SINCE 2006
Testimonials
